Fresh out of university and unsure of my career path, I found myself back at a familiar downtown restaurant where I had worked during my undergraduate summers in my hometown of Charlottetown, PEI. I couldn't help but notice the stark contrast between the vibrant, flavorful dishes we served and the poor-quality, unappetizing images that were being posted on our social media channels. Recognizing the importance of high-quality and aesthetic imagery in attracting potential customers, I saw an opportunity to bridge this gap.
Armed with a barely used 7-year-old Canon T2i DSLR that had been gathering dust in a closet at home and a burning desire to learn, I embarked on a self-taught journey into the world of professional photography. I consumed every piece of information I could find about composition, lighting, angles, and food photography. The first item I shot was their feta and beet salad. When I saw how the deep purple of the beets contrasted with the fresh green spinach through my viewfinder, I knew I had found my calling.
Fast forward to today, I run a food photography studio based out of Calgary, AB, specialising in capturing the art and movement in food. My style is clear and detailed, emphasising the rich colours and unique aspects of each dish. I work with all types of clients in the food industry - from chefs to large food companies, offering services such as food photography, food styling, recipe development, branding consultation, marketing strategy, content creation, and workshops and training.
In my downtime, I enjoy discovering what the local food scene has to offer. I often visit food festivals and farmers' markets, taking in the array of fresh produce and unique dishes available. These outings not only inspire my creativity but also keep me updated on emerging food trends and unique ingredients, which I often incorporate into my work.
Beyond my love for food, I also have a deep-seated passion for marketing and graphic design. I dedicate a good portion of my free time to keep up with the latest developments and techniques in these fields. From learning new design software to analyzing effective marketing campaigns and trying out different storytelling techniques, I'm always looking to broaden my knowledge and skills. This passion not only enhances my work as a food photographer and stylist but also allows me to offer added value to my clients through informed marketing and design insights.